- November 21, 2018
- Posted by: Jenny Cortes
- Category: Fraud News, General, Merchant Risk, Mobile e-Commerce, Tech Insights
Device Fingerprinting—also known as Device Authentication, Device Identification, and Device ID—is entering the mainstream. Device Fingerprinting has proven to be a valuable and worthwhile tool for online fraud prevention.
A device fingerprint is information collected on a computer device (for example, a desktop computer, a laptop, a tablet or a smartphone). It’s based on its unique configurations and for the purpose of identification.
It is essential to know if a device connecting to your site has previously been flagged for fraud in your network. And, it is even more important to know if a device visiting your site for the first time has been flagged for fraud by other businesses outside your network.
That is why Acuitytec has chosen a more sophisticated and technically advanced approach to fight fraud. We analyze a wide range of device parameters and user behavioral patterns, powered by our machine learning modules that allow to accurately recognize every user of your site, and detect fraud with unmatched accuracy.
We know that quickly identifying and blocking a device being used by a fraudster restricts the possibility that a single device will generate numerous new account registrations or online transactions on a merchant’s platform.
Acuitytec scans every device and gathers an enormous number of parameters, including but not limited to an operating system, browser and its version, installed plug-ins, screen resolution, platform, IP address, Proxy services, and the behavioral patterns.
Using the combination of these parameters, our system generates a permanent ID. This ID can then be used to detect the same machines, even if they try to hide their identity.
The information is then checked against a wide range of conditions that reveal any evidence and uncover the associations between devices and accounts, determining the risk of every visitor and detecting fraudsters of all sorts.
Our solution helps you protect your online business from account takeovers, identity morphing, spammers, scammers and intentional hiding using device fingerprint paired with our real-time risk scoring, predictive analytics, and intelligence-driven business rules.
Why is Fingerprinting Useful?
Fingerprint every incoming visitor and block fraudsters and Malicious bots from wasting your marketing budget. It is easy to pose as a certain device or a visitor from a certain location, but very hard to trick Device Fingerprint.
Fingerprinting will stop fraudsters from creating new accounts and a combination of our device fingerprint and antifraud systems will safeguard your quality users from takeovers.
Block malicious bots and fraudsters from ruining your community. Spammers and scammers have no problems using a different credential to their ends but find it hard to change devices to perform their wrongdoings.
Acuitytec’s Device Fingerprint will save a lot of time on manual reviews, allowing you to focus and spend your resources on other areas of your business.
For more information about our solutions and services, visit our website and chat with our Risk Management professionals: www.acuitytec.com or email us at email@example.com.