Fighting Fraud with Device-based Authentication and Machine Learning

What is Device-based Authentication?

The Device-based Authentication method —also known as Device Fingerprinting—is entering the mainstream. Consequently, Device Fingerprinting has proven to be a valuable and worthwhile tool for online fraud prevention.

A device fingerprint is a piece of information collected on a computer device, for example, a desktop computer, a laptop, a tablet, or a smartphone. It’s based on its unique configurations and for identification.

It is essential to know if a device connecting to your site is already fraudulent in your network. Moreover, it is even crucial to know if a device visiting your website for the first time is flagged for fraud by other businesses outside your network.

Our Device-based Authentication solution

That is why Acuitytec has chosen a more sophisticated and technically advanced approach to fight fraud. Therefore, we analyze a wide range of device parameters and user behavioral patterns. Our machine learning modules accurately recognize every user of your site and detect fraud with unmatched accuracy.

We know that quickly identifying and blocking a device used by a fraudster restricts the possibility that a single device will generate numerous new account registrations or online transactions on a merchant’s platform.

Acuitytec scans every device and gathers an enormous number of parameters, including but not limited to an operating system, browser and its version, installed plug-ins, screen resolution, platform, IP address, Proxy services, and the behavioral patterns.

Using the combination of these parameters, allows our system to generate a permanent ID. This ID helps to detect the same machines, even if they try to hide their identity.

The system checks the information against a wide range of conditions. Many of those that reveal any evidence and uncover the associations between devices and accounts. After that, determining the risk of every visitor and detecting fraudsters of all sorts.

Our solution helps you protect your online business from:

• account takeovers,
• identity morphing,
• spammers and scammers,
• Intentional hiding using device fingerprint paired with our real-time risk scoring,
• predictive analytics, and
• intelligence-driven business rules.

Why is Device-based Authentication useful?

Marketing Fraud

Fingerprint every incoming visitor and block fraudsters and Malicious bots from wasting your marketing budget. It is easy to pose as a specific device or a visitor from a particular location; however, it is tough to trick Device Fingerprint.

Account Fraud

Fingerprinting will stop fraudsters from creating new accounts, and a combination of our device fingerprint. In conclusion, antifraud systems will safeguard your quality users from takeovers.

Content Fraud

We help your business block malicious bots and fraudsters from ruining your community. Spammers and scammers have no problems using a different credential to their ends; on the other hand, they find it hard to change devices to perform their wrongdoings.

Fraud Management

Acuitytec’s Device Fingerprint will save a lot of time on manual reviews. Above all, allowing you to focus and spend your resources on other areas of your business.

For more information about our solutions and services, visit our website. Or chat with our Risk Management professionals: www.acuitytec.com or email us at info@acuitytec.com.